BRAND STORY
Mitsuhiro Matsuda is widely considered the very first designer to have seamlessly fused architecture with fashion. Founded in Tokyo in 1967, the Matsuda luxury brand quickly evolved into a highly promising eyewear house. Yet, long before creating frames, the founder was a designer deeply passionate about both structures and style. After graduating from Bunka, Japan’s most prestigious fashion design school, Mitsuhiro moved to Paris alongside his classmate, Kenzo Takada. The two friends honed their craft together for several years before the young Japanese designer returned to Tokyo to open his eponymous bespoke tailoring atelier. His structured, impeccably tailored silhouettes captivated celebrities—most notably Prince, who would soon dress exclusively in Matsuda.
However, one of Matsuda’s greatest achievements remains his collection of unique eyewear.
Every single piece, much like a bespoke suit, is a work of art. Everything lies in the details."
— Mitsuhiro Matsuda
Defined by subtle, unparalleled detailing, his glasses are revered as true works of art. The precious materials used in their creation have turned them into highly personal luxury items. Vintage pieces are now prized by collectors and eagerly snapped up on e-commerce platforms worldwide.
THE RENAISSANCE & CRAFTSMANSHIP
Today, the rebirth of the Matsuda Eyewear collection is unfolding quietly, echoing its original debut in the 1990s. The lineup features both faithful re-editions and highly contemporary new designs. The core Matsuda spirit lives on through an unwavering dedication to quality and detail.
Everything comes to life in Japan, where both the design process and assembly are rooted. What truly forged the reputation of Matsuda eyewear is the absolute perfection of the assembly process, where no detail is ever overlooked. This assembly is done entirely by hand in specialized workshops. Consequently, each pair represents hundreds of hours of work in the skilled, precise hands of master craftsmen.
"You never truly own these glasses. You merely wear them to pass them on to future generations." — Mitsuhiro Matsuda.
